Introduction

Welcome to Loops, the platform for SaaS email.

With Loops, you can track events and contact properties and then use that information to send emails to increase revenue, engagement or just generally improve your user’s experience of your app.

Let’s get started ✨

0️⃣ Set up domain records

We send from your domain so your emails appear as if they’re coming from you.

Here’s an example of the emails we send. Your email won’t have any mention of Loops unless you’re on a free plan.

We choose to send from the mail.loops.so subdomain but you can send from your root domain if you’d prefer.

Domain Records

Before you can start sending emails with Loops, you need to set up your domain records. You can read this guide to Setting up a domain for sending with Loops or figure it out yourself :)

You will be adding some DNS records to your domain's DNS settings so that we can verify that you own the domain you want to send emails from.

Once you've set up your domain records, you'll be able to start sending emails!

You can always send the records to a developer to help you integrate them. Here’s how: Adding a member to your team

1️⃣ Import contacts

You can import users via CSV Upload, API or through one of our Integrations .

<aside> 💡 The most popular path is importing a CSV of existing contacts then using our API or an Integration to continue automatically adding contacts going forward.

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Contacts

Contacts are unique users in your Loop’s audience. We use email and a unique identifier to distinguish contacts. The only required field a contact must have is an email.

Contact email address pictured