Overview

Use a Loop when you’d like to trigger an email based on an event that you trigger via our API, Zapier or Segment. You can also use a preset trigger like “User joins list” to trigger a Loop.

Getting Started

To start building your Loop, select a template or start from scratch.

Templates are added often and we’re always open to taking suggestions!

Building a Loop

Basic Loop Pictured Above

Triggers

You have two options:

• Sign up: Triggered whenever a contact has been added to your audience list. Only contacts who have been added via API, Zapier, or Segment will be added based on this Trigger. Contacts uploaded via CSV or added individually to the audience table will not be included.
• Custom Event: Enter any custom event name to trigger an email based on interactions in your app. Common custom events are sign-up, canceled and activated.

Timer

A Timer adds a fixed duration between the trigger and the action. Select the “Immediately” option to bypass the timer or any increment of time to extend the duration of the Loop.

Audience Filters

By combining an audience filter with a loop trigger, you can create fine-tuned Loops to target specific users.

For example, you can check in with users that have not signed up as a paying user 3 days after signing up by setting the Custom Event to signup the Timer duration to 3 days and the audience filter to paid equals false.